PROJECT HEALTHY PEOPLE
LIFE TIME | 2024
I led a six-figure overhaul of Life Time’s team member brand, conducting a creative audit to refine platform strategies and user experiences. We highlighted team members as heroes through fresh imagery and content, while rolling out content to optimize role-specific online recruiting. Grounded in competitive data, this initiative elevated storytelling and scaled into a transformative brand refresh.
LOVE YOUR LIFE
LOVE YOUR LIFE
Creative Director: Darton Weaver, Rob Sabatini
Executive Producer: Sean Ananou
Director of Content: Matt Adreini
Producer: Colin Lewis, Emily Brotzel, George Norman
Art Director: Nic Berglund
Photographer: Dave Imms
Project Management: Amy Demarest, Taylor Hudak
Production Manager: Joy Sahyoun
2nd Art Director: Iggy Uriarte
1st Assistant Camera: Julio Carlos
2nd Assistant Camera: Jack Rivas
Digital Technician: Eric Lauer
Production Designer: Christina Forestieri
Assistant Art Director: Lauren Constantine
Hair/Make Up: Colleen Stone
Hair/Make Up Assistant: Daniela Cordoba
Wardrobe Stylist: Michelle Price-Stephen
Wardrobe Stylist: Aaron Smallwood
Production Assistant: Jonathan Ruffini
Production Assistant: Owen Richard
Post-Production: Colin Simmons, Kelly Loverud
Talent: Remy Goins, Michael Bottomley, Josh Kuehner, Marcus Hosfield, Vanessa Bauer, Isabella Almerico, Dayla Zolet, Alexanda Baron, Jazmin Johnson, Daniel Figueroa, Jabari Cain, Yulia Afi, Andres Fernandez, Hanna Robinson, Thammara Clemente, Maya Pace, Uche Ogugua
Special thank you to photographer Dave Imms, see more of his work below.
Special thank you to Piranha and our various creative partners.