PICKLEBALL

We aimed to become the largest indoor pickleball operator in the US. From growing the PPA Tour to shaping our brand identity and creating viral content, it was rewarding to influence the racquet sports landscape dramatically early in pickleball’s national initial growth wave. My efforts began with a hugely successful video advertisement, of which still reigns as one of the company’s highest converting. My proficiency in photography and videography enabled us to produce content on a minimal budget as we ideated, ensuring flexibility in our approach to consumer engagement. If the customer didn’t buy, we pivoted, and boy did the fish bite.